


Research:
I have conducted research into the audience, production and marketing of the video game industry. I have also conducted my own Primary Research in order to gain more information and also seek inspiration for my project. Click on the Research below:
​
​
​
​
Bibliography:
Lenhart, Amanda; Kahna, Joseph; Middaugh, Ellen; Macgill, Alexandra Rankin; Evans, Chris; Vitak, Jessica (16 September 2008), Teens, Video Games, and Civics (PDF), Washington D.C.: Pew Research Center
Lenhart, Amanda; Jones, Sydney; Macgill, Alexandra Rankin (7 December 2008), Pew Internet Project Data Memo (PDF), Pew Research Center
Not just dudes: 38% of Xbox users female, 51% have kids, Geek Wire, 2013, retrieved 2013-10-20
Frank, Allegra (4 November 2015). "New survey findings show more women own game consoles than men". Polygon. Retrieved 6 November 2015.
Marc Graser (2013), Videogame Biz: Women Still Very Much in the Minority, Variety, retrieved 2013-10-20
"UK Video Games Fact Sheet" (PDF). The Association for UK Interactive Entertainment. 26 August 2016. Retrieved 8 April 2016.
Brand, Jeffrey E.; Pascaline Lorentz; and Trishita Mathew. "Digital Australia DA14." Interactive Games & Entertainment Association. Pg.3. 2014.
Bosmans, Dirk and Paul Maskell. "Videogames in Europe: Consumer Study." Interactive Software Federation of Europe. Pp.11, 36-51. November 2012.
Hamilton, Erin. "The Girl Gamer's Manifesto". GameSpot. 2008.
Dillon, Beth A. Event Wrap-Up: Girls 'N Games 2006. Gamasutra. 18 May 2006.
Kelly, Kevin. SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players. Joystiq (now readable on Engadget). 21 March 2007.
Yee, Nick (19 January 2017). "Beyond 50/50: Breaking Down The Percentage of Female Gamers By Genre". Quantic Foundry. Retrieved 20 January 2017.
Malone, Thomas W. (December 1981). "What Makes Computer Games Fun?". BYTE. pp. 258–277. Retrieved 12 August 2015.
Williams, Dmitri; Consalvo, Mia; Caplan, Scott; Yee, Nick (2009). "Looking for Gender: Roles and Behaviors Among Online Gamers". Journal of Communication. 59 (4): 700–725. doi:10.1111/j.1460-2466.2009.01453.x.
Yee, Nick (15 December 2016). "7 Things We Learned About Primary Gaming Motivations From Over 250,000 Gamers". Quantic Foundry. Retrieved 20 January 2017.
Schram, J. (2009). What is a Media Placement Specialist?. [online] Ezine Articles. Available at: https://EzineArticles.com/2563758
Brierly, S., The Advertising Handbook, London, Routledge, 1995, p. 102
Deng, Yiting; Mela, C.F. (2018). "TV Viewing and Advertising Targeting" (PDF). Journal of Marketing Research. 55 (1): 99–118. doi:10.1509/jmr.15.0421.
Based on Kotler,P., Burton, S., Deans, K., Brown,L. and Armstrong, G., Marketing, 9th ed., French's Forest, NSW, Pearson Australia, p.477
Stenovec, T., "Traditional TV is in Decline," Business Insider, 21 August 2015, <Online:http://www.businessinsider.com.au/traditional-tv-is-in-decline-2015-8?r=US&IR=T>
Hooper, M. "Who Says Print is Dead?" The Guardian, 4 June 2012, <Online: https://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead>
McDonald, J., "The global adspend outlook," WARC, 22 December 2015 <Online: https://www.warc.com/Blogs/The_global_adspend_outlook.blog?ID=2213>
Rodgers, S and Thorson, E., (eds) Internet Advertising: Theory and Research, 2nd ed.,Hove, East Sussex, Psychology Press, 2012
Plummer, J. Rappaport, S., Hall, T. and Barroci, R., The Online Advertising Playbook: Proven Strategies and Tested Tactics,1st ed., Advertising Research Foundation, 2007
Plummer, J. Rappaport, S., Hall, T. and Barroci, R., The Online Advertising Playbook: Proven Strategies and Tested Tactics,1st ed., Advertising Research Foundation, 2007, pp 242-257
Zeff, R., Advertising on the Internet, 2nd ed., Wiley, 1999, pp 70-71
Plummer, J. Rappaport, S., Hall, T. and Barroci, R., The Online Advertising Playbook: Proven Strategies and Tested Tactics,1st ed., Advertising Research Foundation, 2007, pp 7-30
Pendleton, Ethan. "The Effects of Advertisement." Small Business - Chron.com, http://smallbusiness.chron.com/effects-advertisement-22029.html
(Fleisher & Bensoussan, 2003, 2007)
Bergen, Mark. "Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach" (PDF).
Gordon, Ian (1989). Beat the Competition: How to Use Competitive Intelligence to Develop Winning Business Strategies. Oxford, UK: Basil Blackwell Publishers.
Joan Magretta. "The Most Common Strategy Mistakes". Harvard Business School. Retrieved 25 January 2014.
Thomas O'Connor (2010). Strategic Planning for Distributors: Execution Isn't Everything--It's the Only Thing!. Natl Assn Wholesale-Distr. P. 49. ISBN 1934014222.
"Ad Verification". GeoSurf. Retrieved 1 October 2017.
"Search Engine Optimization". Retrieved 25 January 2014.
"The importance of competitive analysis and Market research when it comes to SEO". Your Internet Marketers. Archived from the original on 26 April 2013. Retrieved 18 April 2013.
Danielle Prager. "Research Your Competitors' Social Media Strategy (and Borrow Their Best Ideas)". Retrieved 25 January2014.
Dorothy Wheeler. "Search Marketing: Know the Competition, Know Yourself". Retrieved 25 January 2014.
"Home". Strategic and Competitive Intelligence Professionals. Retrieved 18 April 2013.
Harness, J. (2019). Disadvantages and Advantages of Online Advertising. [online] Bizfluent. Available at: https://bizfluent.com/facts-4795808-disadvantages-advantages-online-advertising.html
Techopedia.com. (2019). What is Online Advertising? - Definition from Techopedia. [online]
Available at: https://www.techopedia.com/definition/26362/online-advertising
Edwards, R. (2012). The Game Production Pipeline: Concept to Completion - IGN. [online] IGN. Available at: https://uk.ign.com/articles/2006/03/16/the-game-production-pipeline-concept-to-completion.
Chandan Lunthi (2018). Different Roles in Game Development - Oodles Technologies. [online] Oodles Technologies. Available at: https://www.oodlestechnologies.com/blogs/Different-Roles-In-Game-Development/.
Vegas, J. (2015). [COMPLETE] How To Make An FPS Unity Tutorials - First Person Shooter #JIMMYVEGAS - YouTube. [online] YouTube. Available at: https://www.youtube.com/playlist?list=PLZ1b66Z1KFKh-auyvzNkOBFLWf6dH6iEH [Accessed 12 Jan. 2020].
YouTube. (2017). Creating A First Person Shooter - Unreal Engine 4 Course - YouTube. [online] Available at: https://www.youtube.com/playlist?list=PLL0cLF8gjBprG6487lxqSq-aEo6ZXLDLg [Accessed 12 Jan. 2020].
Answers.com. (2020). What are visual codes in media - Answers. [online] Available at: https://www.answers.com/Q/What_are_visual_codes_in_media [Accessed 10 Jan. 2020].
Crappygames.miraheze.org. (2019). Stereotypes of FPS Players (Supersalsaboy) - Crappy Games Wiki Uncensored. [online] Available at: https://crappygames.miraheze.org/wiki/Blog:Stereotypes_of_FPS_Players_(Supersalsaboy) [Accessed 10 Jan. 2020].
En.wikipedia.org. (2020). Culture code. [online] Available at: https://en.wikipedia.org/wiki/Culture_code [Accessed 10 Jan. 2020].
En.wikipedia.org. (2020). Narrative structure. [online] Available at: https://en.wikipedia.org/wiki/Narrative_structure [Accessed 10 Jan. 2020].
En.wikipedia.org. (2020). Social interaction and first-person shooters. [online] Available at: https://en.wikipedia.org/wiki/Social_interaction_and_first-person_shooters [Accessed 10 Jan. 2020].
Hill, S. (2020). The Worst First-Person Shooter Conventions: FPS AI Algorithm, Exploding Barrels and More. [online] Altered Gamer. Available at: https://www.alteredgamer.com/shooters/120382-stupid-fps-conventions-that-should-be-laid-to-rest/ [Accessed 10 Jan. 2020].
Hitchens, M. (2020). Game Studies - A Survey of First-person Shooters and their Avatars. [online] Gamestudies.org. Available at: http://gamestudies.org/1103/articles/michael_hitchens [Accessed 10 Jan. 2020].
Igi-global.com. (2020). What is Verbal Codes | IGI Global. [online] Available at: https://www.igi-global.com/dictionary/beliefs-gsm-text-messaging-among/31459 [Accessed 10 Jan. 2020].
Pileofturtles.com. (2020). Genesis of Modern FPS Conventions. [online] Available at: https://pileofturtles.com/2011/01/genesis-of-modern-fps-conventions/ [Accessed 10 Jan. 2020].
Shore, J. (2017). What are Narrative Strands. [online] Penandthepad.com. Available at: https://penandthepad.com/narrative-strands-3175.html [Accessed 10 Jan. 2020].
Slideshare.net. (2012). Media Studies Revison. [online] Available at: https://www.slideshare.net/Mya007/media-studies-revison [Accessed 10 Jan. 2020].
Slideshare.net. (2020). An introduction to visual codes (MS1). [online] Available at: https://www.slideshare.net/CrispySharp/an-introduction-to-visual-codes-ms1 [Accessed 10 Jan. 2020].
Staff, G. (2017). A 43-year history of first-person shooters - from Maze War to Destiny 2. [online] gamesradar. Available at: https://www.gamesradar.com/bullets-bombs-history-first-person-shooters/ [Accessed 10 Jan. 2020].
tki.org. (2020). Codes and Conventions. [online] Available at: https://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Codes-and-conventions [Accessed 10 Jan. 2020].
Young, R. (2017). Media Codes and Conventions. [online] Medium. Available at: https://media.codes/media-codes-and-conventions-c03423c06aa8 [Accessed 10 Jan. 2020].
​